Grab Perfect Marketing Lessons From Books and Expert Marketers!
In the ocean of content out there in the cyberspace, the must-have marketing advices have been re-purposed and written to exhaustion. Unfortunately, the further away from a reliable source the content comes, the less trustworthy a marketer’s words actually are. However if you actually look into the real content, you’ll never be astonished about where the truth begins and the opinion starts. Following are the books you got to have for learning about real content.
Seth Godin’s – All Marketers are Liars
Godin has won again with such a tongue-in-cheek title that illustrates the good storytelling as a game-changer especially when it comes to authenticity of the message or public perceptions. Through various examples of fresh content marketing success and many lessons learned; Godin efficiently shows us how actually marketers succeed in telling us the story that fits the worldview; a story that we instinctively embrace and eventually share with friends. Whether or not your marketing story needs a few tweaks or it needs a major overhauling, this book will prove more than handy in your life.
Dechay’s – Brands in Glass Houses
A book like“Brands in Glass Houses” casts light on those businesses that reveal themselves realistically, while not just as a part of the marketing tactics, but something bigger than that in the realistic world. The author elaborates on the principles at effectively leading an inbound marketing agency and lets you examine how you can provide an interesting content so that your customers can connect with your brands on emotional levels, thereby making them liable to buy your product from you, publicly talk about your business, immediately share their eventual experiences about opting for you, and at the final hit in the bud; listen to whatever you have to say.
Kim & Mauborgn’s – Blue Ocean Strategy
The book is also given a name as How to Create Uncontested Market Space and Make the Competition Irrelevant, this book from its title proves that the head-to-head competition is not the only and the most successful course in having competitive success. In fact, in this book’s eye-opening remarks, the authors justify how you can keep a track of your more relevant and more reliable marketing tactics. This book is based on a study of one hundred and fifty strategic moves (spanning over more than a century and across thirty different industries); Blue Oceans turns down the traditionalist theory of business strategy upside down and claims for better and successful strategies.
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