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Websites which are not composed well have a tendency to perform awful and have imperfect Google Analytics measurements. Below we discuss the website design rule that will make your site outstanding, simple to utilize, intuitive, and compelling.

  1. PURPOSE

In order to make a good web design, you must cater to the needs of the user. You must figure out what your web visitors are looking for. On your website, each page has to have a clear purpose and to satisfy a specific need of your users in the most efficient method possible.

  1. COMMUNICATION

Users tend to want information instantly, hence it is crucial to communicate efficiently, and make your information easy to read and understand. Effective tactics such as organizing data using headers and sub-headers, using bullet points rather than long sentences, and removing the waffle.

  1. FONTS

Fonts such as Sans Serif fonts which include Arial and Verdana are much easier to read online as compared to other fonts. The common ideal font size to use online is 16px to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.

  1. Colors

To enhance the user experience a well thought out color palette is important. Creation of balance and harmony is done through complementary colors. Using contrasting colors for the font and background will make reading easier on the eye. When you are trying to generate emotions you should use vibrant colors sparingly. Finally, the importance of white/ negative space is important at providing your website a modern and professional look.

  1. IMAGES

Choosing the correct images for your website can help you with the brand positioning and communicate with your target audience. Make sure to use infographics, videos and graphics as these can be more effective at communicating as compare to written text.